Spam Resource: All Things Deliverability

Published Monday, October 27, 2025 by Al Iverson. Click here to subscribe.

Civic Shout Deliverability AMA (parts 1 and 2)

Hello, friend!

My apologies for the double send this week; the first one was truncated and thus lacked the footer and unsubscribe link, because of a technical issue. Very sorry about that! Here's the corrected version, and I hope you have a good Monday and great week. -- Al

Here's what's happening in the world of email deliverability as found on Al Iverson's Spam Resource.

This Week's Featured Story

Civic Shout Deliverability AMA (parts 1 and 2)
I'm a big fan of Civic Shout, a platform that helps individuals and progressive nonprofits find and connect with supporters to champion their mission to improve the world around them. Advocacy and political email can be problematic. Bad practices are easy to fall into, and easy to emulate based on observing what others are ...

And More to Read

Free webinar: Protecting Trust in Retail Email
Hey, retailers! Webinar alert. Retail email: a prime target for phishing and spoofing, with fake emails and fake receipts. Whether they be somebody spoofing your brand to sell knockoff items, or falsified transactional emails trying to trick people into giving up passwords or financial info, it all leads ...

Ask Al: Can I require login to unsubscribe? (in 2025)
Hey, on the one hand, I am genuinely surprised this question still pops up in 2025. But I get it. Every day, someone is new to this whole email thing, and they haven't yet navigated the long path we've trodden to define some of these foundational rules, both from a legal perspective and the gospel of best practices.

Krebs: Email Bombs Exploit Lax Authentication
In his latest post, Brian Krebs reports on the exploit-of-the-week that's not really an exploit, depending on how you look at it. This time around, the bad guys are targeting users of a popular ticketing system to bounce their bad stuff into inboxes.

Plus A Bonus Article From the Archives (February 2013)

On Spamhaus and Anonymity
A number of months ago, Steve Linford of Spamhaus replied to columnist Ken Magill on the topic of why Spamhaus editors don't typically provide their names. I highly recommend reading it, then coming back to my post to get my thoughts on this.

That's all for now. Got an idea for a future story? Or an email question that I could answer in a blog post? Or just want to share feedback? Please feel free to reply! 😊

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Mailing address: 1522 W Jarvis Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person. No chimps, bees or clouds were harmed in the crafting of this 100% artisanal and protein free email newsletter.