Spam Resource: All Things Deliverability

Published Monday, September 15, 2025 by Al Iverson. Click here to subscribe.

Hey, friend! It's that time again! Here's what's happening in the world of email deliverability as found on Al Iverson's Spam Resource. Thanks for reading!

This Week's Featured Story

Event alert: Canadian Email Summit 2025
On September 25, 2025, the Canadian Email Summit returns for its 6th year, which will take place at St. Paul's Bloor St in Toronto, ON. This full-day event is designed to bring email marketers, strategists, and deliverability experts together for actionable learning and meaningful discussion.

And More to Read from Spam Resource

How to boost engagement on Substack
Lifecycle subscription management is a key component of deliverability success. And it is a relatively simple process. The broad strokes are: 1. Identify subscribers who are not engaging (not opening or clicking). 2. Make an attempt at re-activating them, via a winback ...

GoDaddy setting DMARC for new domains
Domain registrar GoDaddy has announced that as of April 2025, all new domains registered via them will come with a DMARC record by default, with a p=quarantine policy. In my opinion: This is very much a good thing. DMARC is so important when it comes to preventing phishing and ...

With Something Fun & Off-Topic, too!

Friday Fun: The Beer Drinkers Guide to Email Authentication
It is Friday, which means you have earned that first sip of your favorite beverage. And that can be an adult beverage, if you like, and if you're old enough, and you're done with work for the day. But before you close that laptop and head to the pub, let's talk: about beer and email authentication. Yup. Really.

Plus A Bonus Article From the Archives (April 2017)

Senders: What should you do about verizon.net?
As mentioned in a previous post, Verizon recently announced that it is getting out of the email hosting business. Verizon users are being given a choice. They can: * Give up their verizon.net email address; or ...

That's all for now. And if you made it this far? Your reward is my reminder that you're my favorite reader and I appreciate you very much! 😊

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Mailing address: 1522 W Jarvis Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person. No chimps, bees or clouds were harmed in the crafting of this 100% artisanal and protein free email newsletter.