Last week I mentioned how the FTC is alleging that Gmail's spam filters
are unfairly partisan, supposedly biased against
political senders on the right side of the
aisle. My take? That spam filters are working as designed; send more
spam, and good filtering is likely to catch more spam.
I bring it up again today because I see that Brian Krebs wrote about this
as well, and I think you should read his article (GOP
Cries Censorship Over Spam Filters That
Work), where he goes into more detail on this topic, talking to
multiple spam fighters, looking at data, and questioning the overall
narrative. It's a must read.
I want email senders to be able to reach their subscribers. Even if
they're sending messages that I don't personally agree with.
But I am not convinced
that spam filters are being unfair here. Deliverability success is based
on many things; which political party you represent is simply not one of
the variables, and I don't like it when people falsely suggest otherwise.
There are just too many ways that broad exemptions to
spam filtering, especially government mandated ones,
can go wrong. I believe it to be a slope we need to avoid slipping down, if
we want to keep email a safe and usable ecosystem for all.
I promised more on A.I. but got sidetracked after reading Brian Krebs's
latest. Maybe next week? In the mean time, here's what's going on in the
world of deliverability, and thanks for reading.
And that's all for now! Thanks for reading.
And if you made it this far, allow me to remind you that you can
help support Spam Resource by purchasing books in person or
online from my wife's bookstore,
Jarvis Square Books.
😊
