Published Monday, August 11, 2025 by Al Iverson. Click here to subscribe.

 
Greetings, email fans. Al Iverson here with another week's edition of the Spam Resource newsletter.

Last week I drove alllll the way down to New Orleans to co-present a deliverability session at Netroots Nation 2025, a gathering of progressive political activists, looking to collaborate on how to successfully improve the world for the better. I'm glad to have been a (tiny) part of that. Sandro Cocito (from NGP VAN) and I noted a good 40ish people in the audience, and they had a ton of questions! Lots of folks care about connecting and building community via email but don't always know the right way to do it.

So, that was fun. And, any excuse to get to New Orleans. It’s a fun place to explore, and there’s so much more to do beyond the French Quarter and Frenchmen Street. If you come down, and you should, be sure to get off the beaten path as much as possible. The Bywater, for example, is full of fun stuff to do, from coffee at Petite Clouet, jazz at Bacchanal, record shopping at Euclid Records, as well as a bunch of fun dive bars and great restaurants.

Writing about adventuring in New Orleans reminds me that we should explore our home cities, too. Chicago, where I live, has its own music scene and restaurant scene, and there’s so much to do, and I try to do my part to help things in the city survive and thrive, like seeing my friend’s band Sabertooth at Andy’s Jazz Club on the regular.

I encourage you to do the same, wherever you live. Support the good and fun stuff in your city or town. Don't be afraid to explore and be a tourist. I make myself do it in Chicago and I get a lot out of it. And as much fun I’ve had this week in New Orleans, I’m very much looking forward to getting back to sweet home Chicago.

Enough off-topic pontificating; now on to the deliverability stuff. Thanks for reading.
 
Yotpo exiting email and SMS business
Yotpo is an e-commerce marketing platform that focuses on helping businesses with customer retention and growth. They offer user-generated content (reviews, photos, etc.), loyalty and referral programs, and subscriptions, integrated email and SMS marketing platform is (well, was) a core component of their platform. read more
DELIVTERMS: Mailop
It's time for another entry in the DELIVTERMS series here on Spam Resource, where we define deliverability and email technology terms to help make them easier for email senders to understand. Today, we're leaning toward the operational, in that the term we're defining is: Mailop. read more
Testi@: An alternative rendering tester?
The email render test space is potentially shrinking a bit, after Litmus having been acquired by Validity earlier this year, and a few folks have asked me if I knew of any other vendors in this space. The main players in that "render testing" space, in my best ... read more
Friday Fun: Stop Forwarding That Crap to Me
If you've ever wanted to scream into the void about chain letters, bad Photoshop, email forwards from your aunt who just discovered YouTube, or anything involving Bill Gates giving away money... Weird Al Yankovic has you covered. This one's been around for a while, but it's still painfully relevant. read more
Spam in a post-GDPR world?
A bonus article from the archives (Saturday, September 08, 2018)
Spam levels are down a bit, according to various reports. Is GDPR to thank? Truth be told, Spamhaus says, that GDPR actions taken by legitimate companies sending legitimate mail might have reduced the amount of mail they send, wanted or unwanted, but those companies weren't the biggest sources of spam to begin with. read more
And that's all for now! Thanks for reading.

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Mailing address: 1522 W Jarvis Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person.