Published Monday, June 30, 2025. Click here to subscribe.

 
Hey, friend! It's that time again! Here's what's happening in the world of email deliverability as found on Al Iverson's Spam Resource. Thanks for reading!
 
Always remember: spam is a state of mind
Just about weekly, somebody reaches out to me with something like this: Help! Our email marketing campaigns are going to the spam folder. I read your advice, so I've implemented SPF, DKIM and DMARC, and that didn't fix it! You told me that would fix it! What gives? Why did you lie? read more
Yahoo taking over MX for ATT domains
Yahoo Mail has long been the webmail destination for mail sent to the AT&T consumer mailbox domains. Meaning that if you had an AT&T email account, you used Yahoo Mail to read any email messages received. But, for a long time, the actual MX record for those domains pointed to ... read more
Yahoo Mail adds Catch Up Functionality
Yahoo Mail is trying to help the inbox-overwhelmed crowd get back on top of unread piles with a new mobile feature called Catch Up. This AI-powered tool is live now in the Yahoo Mail app for iOS and Android. It rounds up your unread messages, generates quick summaries, and lets you swipe or tap to either keep each one or delete it ... read more
Webinar alert: New Microsoft Sender Requirements
Microsoft recently joined the "top four" mailbox providers (aka "MAGY," Microsoft, Apple, Google, and Yahoo) with updated authentication and email hygiene standards for email senders. If you send more than the bare minimum number of email messages per day, these changes affect you. read more
Gmail says: Yes to angle brackets in the Message-ID
Here's a quick reminder for anyone building their own email messages: Gmail wants your Message-ID header to be properly formatted, which means that the message-ID value must be enclosed in angle brackets, aka less than/greater than symbols. read more
Lashback acquired by PerformLine
A bonus article from the archives (Friday, July 15, 2022)
Founded in 2003, Lashback is a company offering marketing compliance tools specific to things like ensuring that affiliates and marketing partners respect unsubscribes and do not misuse data. It's not a realm I know a ton about -- I personally was more familiar Lashback's "UBL" - Unsubscribe Blocking List or Blacklist, a DNSBL they once published to ... read more
And that's all for now! Thanks for reading.

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Mailing address: 1522 W Jarvis Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person.