Published Monday, June 23, 2025. Click here to subscribe.

 
Hey, friend! It's that time again! Here's what's happening in the world of email deliverability as found on Al Iverson's Spam Resource. Thanks for reading!
 
Top 5 Ways to Check your Email Reputation
Reputation is an oft-used term in the realm of sending email. We encourage those sending email marketing, newsletters, or other legitimate emails to have a good sending reputation, but we rarely explain what that is, or how to measure your sending reputation, in any detail. read more
Steve Atkins: Swaks on macOS
Swaks has long been my favorite quick and dirty tool for poking at mail servers. It's powerful, flexible, scriptable, and it doesn't hide anything behind a shiny GUI. I find it perfect for connecting to email servers behind MX records to test all kinds of SMTP scenarios. read more
Gmail says: No funny (or smiley) business in friendly from
Google recently updated its email sender guidelines with clearer instructions on what not to do when it comes to your sender name (the friendly from) and your subject line. The main point: misleading or confusing sender info is bad news and can make Gmail unhappy. I'd categorize these as things you really should have been avoiding all ... read more
Re-Engagement Campaigns: Will That Winback Email Help or Hurt?
I sometimes call a re-engagement campaign a "winback" campaign because the goal is simple: try to "win back" a subscriber, meaning to keep them active in your email database. The catch is that every send to a disengaged recipient carries a risk for your deliverability reputation. So you need to be strategic about it. read more
Microsoft SNDS: Common errors and how to handle them
A bonus article from the archives (Friday, August 13, 2021)
Microsoft's SNDS (Smart Network Data Service) portal is a free and valuable deliverability resource for senders, providing direct data and feedback regarding your sending reputation. It also allows you to configure JMRP (Junk Mail Reporting Program), the Microsoft version of an ISP FBL. Very useful! Occasionally, however, the service's website ... read more
And that's all for now! Thanks for reading.

Spam Resource is published by Al Iverson. © 2025. Unsubscribe here.
Were you forwarded this email by a friend? Sign up here.
Let's connect! Find me on Linkedin and Facebook.
No chimps, bees or clouds were harmed in the making of this email newsletter.

Mailing address: 1522 W Jarvis Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person.