Published Monday, June 16, 2025. Click here to subscribe.

 
Hey, friend! It's that time again! Here's what's happening in the world of email deliverability as found on Al Iverson's Spam Resource. And today, it's mostly about a specific, though arbitrary milestone. Thanks for reading!
 
The blog hits five million views!
WOW! Thank you everyone for your readership, friendship, shared knowledge and insight over the years. Because of all of you, Spam Resource has just reached 5 million views, according to my blog stats! (5,004,695 as of the evening of Friday, June 16th.) read more
Top Five Spam Resource Posts of All Time
As I celebrate this milestone of five million views, I thought it would be fun to throw in a bonus post showing what posts garnered the most traffic, ever, on Spam Resource. Check out the list below, and let me know if you're surprised by any of these picks. read more
So Many Words About Spam, Email, and Deliverability
As I have mentioned before: The actual, correct count of page views for Spam Resource is lost to the mists of time. While I moved the blog to Google's Blogger platform way back in August, 2006, the current version of their (very simple) analytics and page view tracking only goes back as far as early 2010. So while the stats now say we've crossed five ... read more
Orange.fr tightens spam complaint thresholds
Sending email messages to French subscribers with mailboxes hosted by Orange? Starting in mid-August 2025, Orange.fr will begin "triggering protection mechanisms" if your spam complaint rate reaches 0.6 percent ... read more
Mickey says: Don't Panic
Deliverability folks love their dashboards. But too often, a dip in open rates or a spike in bounces sends people into full-on panic mode. My friend, expert deliverability consultant Mickey Chandler wants you to take a deep breath and back away from the ... read more
DELIVTERMS: View as a Webpage
It is time to decode another common email term here on Spam Resource! Today, we're going to talk about the "View as a Webpage" (VAWP) or "view online" link. A "View as a Webpage" link is something that email senders commonly ... read more
How to Support Spam Resource (And a Cool Chicago Bookstore)
People sometimes ask how they can help support Spam Resource. (Which is very kind of you. Thank you!) Should I be selling memberships or something? I don’t think that’s going to happen any time soon. But if you’d like to do something easy and/or fun to show your support, feel free to buy your books from my wife’s cool bookstore in Chicago: Jarvis ... read more
Third party post-purchase research emails: spam?
A bonus article from the archives (Sunday, November 16, 2014)
My wife and I were lucky enough to be able to purchase a new car earlier this year. It's a nice car and we love it. But ever since then, seemingly once a month or so, I get a survey request related to automobiles and the automotive industry. Some from known entities, some from unknown entities. A number of them are coming from third parties ... read more
And that's all for now! Thanks for reading.

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Mailing address: 1522 W Jarvis Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person.