Published Monday, June 02, 2025. Click here to subscribe.

 
Hey, friend! It's that time again! Here's what's happening in the world of email deliverability as found on Al Iverson's Spam Resource. Thanks for reading!
 
Five email newsletter must-haves in 2025
This isn't a click-baity headline sneakily chosen to attract random SEO attention, I promise you. Instead, today I share five things that I have personally AND recently been frustrated by; failures in the execution of other peoples' email newsletters. Missing features and choices that made it difficult for me to celebrate and share your ... read more
Help: My Gmail biz domain emails are going to spam!
Joe asks: "Help! We've been using Gmail to host our company emails without any issues until recently. Now, emails sent from my business account are suddenly getting flagged as spam. Even within ongoing for email tracking. "Any idea what might be causing this? I need it to stop, as it is ... read more
How Customer.io identifies NHI in tracking
CTO of customer engagement platform Customer.io, Matthew Newhook, has put together a solid explainer on how email scanners and proxies are skewing open and click data, and I think it's worth sharing here. His post, Combating automated interactions in email marketing analytics, outlines what these non-human interactions (NHI) are, how they happen, ... read more
ICYMI: Disinformation and Malicious Email Report: Why DMARC Remains Pivotal
In case you missed it, I recently co-hosted a webinar diving into the findings of Valimail's 2025 Disinformation and Malicious Email Report, alongside Warren Duff from Valimail and security expert Chris Cravens. We unpacked the evolving threat landscape around phishing, spoofing, and domain impersonation—especially in light of AI-driven attack ... read more
FAQ: Four Common Email Authentication Failure Scenarios
In my latest Valimail Ask Al Video, I walk through four specific email authentication failure scenarios, things that could trip you up when sending email to Microsoft recipients, especially now that they’ve “gotten on the bus,” having announced new Yahoogle-comparable bulk sender requirements in April. read more
Friday Fun: Robyn: You've Got That Somethin'
Today I share with you Robyn's debut single from 1995. You all know who she is now, but were you aware of who she was then? Yeah, I was! I admit it. This album -- "Robyn is Here," from 1995, I actually purchased twice in the 1990s, because I wore out the first copy, playing it so often in my crappy car stereo that it stopped working and ... read more
Domain reputation: Don't share needles
A bonus article from the archives (Friday, April 08, 2022)
Ugh, I hate that goofy stock photo. Needles make me itch. But it's the best way to frame my concerns, I think. And I have concerns. Because domain reputation is a big deal of late. And I'm seeing people stumble into domain reputation issues -- and not necessarily realize it -- all because of domain sharing and shared reputation problems. read more
And that's all for now! Thanks for reading.

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Mailing address: 1522 W Jarvis Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person.