Published Monday, April 21, 2025. Click here to subscribe.

 
Hey, friend! It's that time again! Here's what's happening in the world of email deliverability as found on Al Iverson's Spam Resource. Thanks for reading!
 
It Continues: Google Moves Forward with Deleting Inactive Accounts
This week, I received a notification from Google letting me know that one of my old test accounts is on the chopping block. According to the alert, the account hasn’t been used in over two years and is now scheduled for deletion under Google’s Inactive Account Policy. The account and all associated data will be permanently deleted, they warn, ... read more
Proof That I’ve Been Doing This a While: A Look Back at 2015
If you've ever wondered how long I've been in the email game, the answer is: a while. I've been working in and writing about email deliverability for more than twenty years. So let's take a break from the latest updates to time travel a bit, shall we? Today I present a time capsule from 2015, a full ten years ago. I was already neck-deep ... read more
Pump Up the Jam, please!
It's Friday! Time to take a break from DMARC dilemmas and deliverability disasters to enjoy something truly vital: Technotronic and their magnum opus: Pump Up the Jam. Technotronic was a Belgian music group, which is like a normal music group but with more waffles and less guitar. Their song Pump Up the Jam ... read more
Ask Al: Can we email the opt-outs?
A friend sent me the following question the other day: “Hi Al! How are you? I have one client who wants to send an email to more than 600,000 recipients who have already opted-out. I’m worried that this is a very bad idea, but I do not see a lot of documentation out there. What do you think?” ... read more
Reference: Virgin Media UK Email Domains
Virgin Media (UK) is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. The current version of this entity traces its roots back to Telewest, NTL Incorporated and Virgin.net. As noted here, their email domains are as follows: ... read more
How to deal with bot/ghost clicks in Salesforce Pardot
A bonus article from the archives (Thursday, January 12, 2023)
Time for a quick recap! People ask me about this a lot -- how does one deal with ghost clicks or bot clicks in Salesforce Pardot (aka "Marketing Cloud Account Engagement")? These unwanted clicks come from multiple sources, but primarily from email and network security devices and services meant to scan inbound email messages at companies and ... read more
And that's all for now! Thanks for reading.

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Mailing address: 1522 W Jarvis Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person.