
Published Monday, April 14, 2025. Click here to subscribe.
Do you have questions? If so, we have answers!
Microsoft's newly published updated sender requirements are all
everybody has been talking about since they were first shared with the
world on April 2nd. If you're not clear on everything, have questions
about how it all works, or wondering things like who handles what, me
versus my ESP/ISP, does DMARC guarantee inbox placement, what
constitutes a bulk sender, what if I send 1:1 email only, what about
outbound sales emails, and how do I test for compliance, and more?
If so, then you'll want to come to the Microsoft Sender Requirements
Roundtable Session hosted by yours truly (Al Iverson of Valimail) and
Alison Gootee of Braze this Friday!
This small audience event will be fully interactive; Alison and I will
share a brief overview of current state and our understanding as far as
what you need to do to comply, and then we'll take your questions.
This will happen on Friday, April 18th at 12:00 noon US central time on
Zoom. Want an invite? Just REPLY TO THIS EMAIL and let me know that you
want in, and I'll send you the invite. It's that easy.
As always, thanks for reading! And now, on to the deliverability news!
2025 MAGY Sender Compliance Guide
Here it is, the 2025 Spam Resource MAGY (Microsoft, Apple, Google,
Yahoo) Bulk Sender Compliance Guide. This contains almost everything
you need to know (I think? I hope?) about how to comply with modern
email bulk sender requirements as mandated by the largest consumer
mailbox providers. If you want to know how to maximize deliverability ...
read more
Gmail Adds New Encryption Features
Google just announced that end-to-end encryption (E2EE) is now
available for Gmail for business users. According to Google's official
announcement, this new feature is being rolled out more broadly after a
beta phase and is now accessible to all Google Workspace customers
using Gmail on the web. The goal? Help organizations protect sensitive ...
read more
Validity Acquires Litmus
Validity, data quality and email marketing solutions provider founded
in 2018, perhaps most well known in the deliverability space for their
email deliverability monitoring platform Everest, has just announced
that they have acquired Litmus, an email marketing tool that helps
marketers build, test, and analyze email campaigns to improve rendering ...
read more
Microsoft New Sender Requirements: Video Recap
Hello again! I’ve talked a lot this week about the updated Microsoft
sender requirements (and updated my bulk sender compliance guide), and
so I thought it would helpful to share this video, as well.
read more
MAGY Domains List: 2025 Update
In light of Microsoft’s recent release of updated email sender
requirements, I thought it would be handy to share an updated list of
all of the consumer domains under the “MAGY” umbrella.
My personal definition of MAGY includes:
* Microsoft (Outlook.com/Hotmail/etc.)
read more
Apple iCloud adds new outbound mailservers
Hey there, those of you out there in postmaster-land, maintaining
inbound mail servers for mailbox providers or spam filtering/security
services! Apple is updating their email infrastructure, adding
additional IP addresses of additional email servers that will emit
outbound email messages for Apple customers.
read more
Microsoft Joins the Club: Top four B2C MBPs now require email auth
Deliverability is ever-evolving.
Another day, another major mailbox provider raising the bar for bulk
email senders. This time it's Microsoft tightening things up for their
Outlook.com consumer mailboxes (outlook.com, hotmail.com, and
live.com), effectively aligning their policies closely with what Gmail ...
read more
What is Gmail clipping and what to do about it
A bonus article from the archives (Wednesday, January 12, 2022)
Message "clipping" at Gmail is when your email message is so large that
Gmail won't display the whole thing on one page. It'll show part of the
" and giving
you an opportunity to click to view the whole email message in another
window or tab. (You can see a screen shot of that above.)
read more
And that's all for now! Thanks for reading.
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 Spam Resource
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