Published Monday, March 10, 2025. Click here to subscribe.

 
Hey, friend! It's that time again! Here's what's happening in the world of email deliverability as found on Al Iverson's Spam Resource.

This week I've got a survey on Gmail tabs, an exciting webinar on Wednesday (register now!) with Validity and a wee bit of data. I hope you enjoy it all and thanks for reading!
 
Webinar Alert: Deliverability Data Deep Dive: Benchmarks, Trends, & Tactics
It's time to talk data! And I do love talking data! Join me (Al Iverson) along with Guy Hanson and Danielle Gallant from Validity, on this upcoming free-wheeling webinar, where we'll wax poetic on topics like deliverability benchmarks, inbox placement rates, deliverability by geo/region, mailbox provider peculiarities, and what's new and ... read more
Signup Best Practices: Banning Bots and NHI
Today I’m focusing on email signup form best practices, or: how to keep the crap out of your list. You might think that nothing bad will ever happen to you, but it will. Even on the signup form for my tiny niche Spam Resource newsletter list, even on the signup form for my friend’s now-closed jazz club, people seemed to be using scripts to feed email ... read more
Fun with data: Mimecast, by the numbers
Just a quick little peek at data today. This time around, it's month-by-month counts of MX records, in the top ten million domains, that point at servers with "Mimecast" in the domain name referenced in those records. read more
Survey time: What do you think of Gmail tabs?
Hey, fellow email geeks! Let’s talk about Gmail tabs. Love ‘em? Hate ‘em? Just kinda tolerate ‘em? I want to hear from you. I've been talking a lot lately about Apple Mail's new, similar categorization functionality, and it made me think that now might be a good time to check for updated feedback to update the data on how people feel about ... read more
Friday Fun: Get Smooth with Sade
Greetings, email marketers and other fellow humans of planet earth! It’s Friday, and you know what that means—it’s time to ditch the stress, embrace the groove, and get smooth. And what better way to do that than by basking in the velvety glow of Sade’s The Sweetest Taboo? read more
UK/EU GDPR: What is valid consent?
A bonus article from the archives (Wednesday, June 29, 2022)
Previously I've talked about the affirmative consent standard found in the US federal anti-spam law (CAN-SPAM). I've found it very useful test when trying to understand if a process is appropriately opt-in our not. Wondering if GDPR has something similar? It does. read more
And that's all for now! Thanks for reading.

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Mailing address: 1522 W Jarvis Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person.