Published Monday, November 25, 2024. Click here to subscribe.

 
Hey, friend! It's that time again! Here's what's happening in the world of email deliverability as found on Al Iverson's Spam Resource. Thanks for reading!

If you find the snark of the main article too much this week, feel free to pop on over to the Valimail Youtube page where I’ve got a short BFCM marketing send tip -- one that you might have heard before, but it definitely still remains relevant today.
 
Embrace the promotions tab
Tis the season for tips on how to drag your way out of the dreaded promo tab. Gmail has had tabs for a good long time now (since 2013), and with Apple jumping on board the tab (category) bandwagon, too, people are again worried about the specific tab or category placement. And thus, tis also the season to remind people that the promotions tab ... read more
Webinar alert: Marketers, learn more about BIMI, VMC/CMC, and Valimail Amplify
Putting on my Valimail hat for a moment, I'd like to share with you that we've got a great webinar upcoming, focused on explaining everything you need to know about BIMI logos, VMC and CMC certificates, and hosted BIMI solution Valimail Amplify. Join us and learn more about how BIMI logos can help drive a boost in engagement while helping to ... read more
ICYMI: Webinar re-wind: Master the latest in email deliverability with Bonterra
Giving Tuesday is coming up soon, so I thought this would be a good time to share a webinar I recently co-presented, along with Sandro Cocito and Ashley Desrameaux from Bonterra, where we covered the latest in email deliverability for Bonterra Fundraising and Engagement customers. Want to learn more about email deliverability and email ... read more
Tuesday Tip: DKIM Oversigning, enable it if you can
For last week's Tuesday Tip, I shared my top five recommendations for DKIM best practices. Mostly (hopefully) easy things you can implement in your DKIM consideration, or nudge your email marketing automation platform to take care of, depending on whether or not you're able to control your own servers and their configurations. read more
Beehiiv launches multi-million dollar journalism fund
Journalism matters. Whether or not the important journalistic endeavors once done by newspapers continue is an open question today. The economics of the free press are such that many of those legacy entities are but shadows of their former selves. Long time reporters with deep experience are lost in layoffs and lacking the backing and support of ... read more
Friday Fun: Port Authority Duane Reade - SNL
Every time John Mulaney hosts SNL, the episode includes a silly skit about some sort of NYC neighborhood grubbiness that somehow turns into a Broadway Musical. I wholeheartedly approve and my Friday time waster recommendation this week is that you watch the latest episode of this nonsense, called "Port Authority Duane Reade." ... read more
ISP Deliverability Guide: Microsoft OLC (Updated for 2023)
A bonus article from the archives (Wednesday, April 26, 2023)
Successful inbox delivery to Microsoft consumer mailboxes (referred to as Outlook.com, Hotmail.com, or Microsoft "OLC") can be tricky. Any deliverability consultant will tell you that Microsoft is often the quickest to block or junk your mail, and that it is relatively common to have deliverability issues at Microsoft only, and nowhere else. You ... read more
And that's all for now! Thanks for reading.

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Mailing address: 1522 W Jarvis Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person.