Published Tuesday, September 03, 2024. Click here to subscribe.

 
I often like to check out tools that I've never tried before. It's great to learn new things and it gives me more and better options to consider when folks ask for recommendations around what tools THEY should consider. What will best help address and improve things with regard to their own email deliverability or authentication challenges? The more tools I familiarize myself with, the better guidance I can give.

To that end, I have added Email Verification from Alfred by Email Industries to the Spam Resource email newsletter signup process. Doesn't matter for you; you're already here. But I'll check any new signup attempt to see if we can prove the address invalid before bothering to send a confirmation request email.

You might recall that I previously worked for a company offering email verification services in the past. I am not sure that everybody needs email verification, but I do think there are good use cases for it, and it's always good to do as much as you can to weed out bad or invalid addresses before sending anything to them.

Back in my deliverability director role for one o' them marketing clouds, it became clear to me pretty quickly that lots of email marketers find email verification tools valuable, too. Uptake of these tools always seemed to be pretty strong.

I've just implemented Alfred a few days ago, so it's too soon to measure how well it'll help me keep junk addresses away from the signup process, but it was very easy to implement their API and I'm liking what I'm seeing so far.

If you've got any thoughts or feedback about the Alfred email verification tool, feel free to reply and let me know. I love hearing from readers!

Thanks for subscribing and thanks for reading. And now, on to the deliverability news.
 
Five tips for BFCM success in 2024
Black Friday and Cyber Monday (BFCM) are coming! And believe it or not, the time to begin preparation for deliverability success is NOW! BFCM is the big game, the big leagues for email marketers. That last six weeks of the year can result in an exceptionally bombastic amount of revenue made from email marketing. read more
Your authentication and deliverability questions answered
A number of weeks ago I started up a new video series. Every week, I publish a new, short (usually) video on Linkedin and on Valimail’s Youtube page, where I answer questions from folks on the topics of email deliverability and email authentication. If you’re a regular reader of the blog, you noticed me including one of ... read more
No, Gmail did not just break all open tracking
Let's throw some cold water on that hot take, shall we? There's a myth floating around by way of a couple of different hot takes posted to Linkedin. The myth: That, as of last weekend, Gmail has broken all open tracking. read more
Microsoft 365 was quarantining some image-containing emails (EX873252)
Microsoft's Exchange Online was suffering from a false positive filtering issue that led it to flag some emails as malware and quarantine them based on a false positive signature match for some percentage of emails containing images. read more
Email privacy and policy compliance: Focus on Spamtacular and Mickey Chandler
As you may or may not know, my friend Mickey Chandler, whom I’ve interviewed for this blog previously, recently completed law school and passed the bar in Texas. And now he has gone on to re-launch his consulting career, and to renew his focus on his Spamtacular blog, where he shares his thoughts and musings on email, privacy, and the ... read more
Learning more about SpamAssassin filter rules
A bonus article from the archives (Monday, March 07, 2022)
It's always good to check your email messages against the popular and free SpamAssassin spam filter (maybe even using my KBXSCORE tool?) to try to minimize your spam score. But sometimes the results can be cryptic, or you get a quite unexpected result. Understanding SpamAssassin's feedback can sometimes be a bit of a challenge. You get ... read more
And that's all for now! Thanks for reading.

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Mailing address: 1154 W Lunt Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person.