Published Monday, July 29, 2024. Click here to subscribe.

 
Hey, friend! It's that time again! Here's what's happening in the world of email deliverability as found on Al Iverson's Spam Resource. Thanks for reading!
 
Email Authentication Impact on Inbox Placement
The messaging around inbox placement and authentication has always been nuanced, and it's easy to misunderstand. To be clear, email authentication doesn't guarantee inbox placement, but it can help. And a lack of authentication clearly makes it harder to get reliability delivered to the inbox. read more
Email deliverability: What you need to know
I had the pleasure of chatting with MarTech's Constantine von Hoffman recently, helping to explain what deliverability is, why it matters, and what you need to know about Yahoo and Google's evolving sender requirements. In the resulting article, there's lots of great insight from Cynthia Price, SVP of Marketing at Litmus, as well! And a mention ... read more
Spam Resource Spotlight: LB Blair
It's time for another interview! This time, I have the pleasure of talking to my friend LB Blair! LB has been in the email industry for nearly ten years now. With stints at IBM (Silverpop), ClickDimensions, 250ok and Validity, she has honed ... read more
Hartley thrown out: Good news for permission, bad news for spammers
Here's Mickey Chandler in one of his new videos talking about a recent decision of potential interest to those in email marketing land. This case is one of a number of recent cases alleging that open tracking is ... read more
Spam Resource in the form of a word cloud
I love word clouds! They're lots of fun. They're a great way to visualize writing in a way that highlights which words and concepts were likely most important to the authors. Or, at least, the things that were most talked about. read more
Simon Harper on list growth guidance from Dan Oshinsky
A bonus article from the archives (Monday, August 14, 2023)
If you're a newsletter publisher wondering how to grow your list, here's the info you need to know. Simon Harper, publisher of the Mail Mondays newsletter has spent the past few weeks breaking down the tons of fantastic list growth guidance ... read more
And that's all for now! Thanks for reading.

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Mailing address: 1154 W Lunt Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person.