Published Monday, May 06, 2024. Click here to subscribe.

 
Happy Monday and thank you for reading. As per usual, here's what's going on in the world of email deliverability, from the world of Spam Resource.

On an unrelated note, I recently decided that I needed to uplevel my email game. So I hired an earthworm, a centipede, and a millipede to help me with email marketing. After all, they’re really good at segmentation.

I hope you have a great week! And if you'd like to punch me in person for that bad joke, be sure to come say say hello at the ESPC Spring Meeting on May 21, in Washington DC. Hope to see you there!
 
Dead domain (sort of): solarmora.com
What the heck is solarmora.com? Have you seen this domain show up in your email lists or customer database? I recently noticed this domain showing up in the DMARC reporting configuration for more than 300 different domains. read more
Australian spam penalty: Luxottica pays $1.5m
In April, the Australian Communications and Media Authority reported that eyewear manufacturer and retailer Luxottica "has paid a $1,512,500 penalty for sending more than 200,000 marketing messages in breach of Australian spam laws." ... read more
Friday Fun: Lorde: Take Me to the River
Wot is this thing? Why, it's Lorde covering the Talking Heads, and it's an absolutely delightful time waster if you're looking for a bit of fun this Friday. There's a whole Talking Heads "tribute album" coming filled with various artists -- first announced by A24 Music back in December, 2023 -- but details on who else and what else will be on it ... read more
MBP Spotlight: qq.com
Who hosts what mail? MBP Spotlight is the series here at Spam Resource where I’ll share ranking data for the top mailbox providers (including B2B) based on where they fall in the top ten million domains. Some entries might have more info, some entries might have less, depending on what information I know about them and what information I can find ... read more
Ask Al: SPF -all or ~all? (Updated for 2024)
Here’s an update to something I last answered a couple of years ago: Hey, Al! I was wondering if you could provide some guidance about SPF record format. Is it better to list the exact IP(s) in the SPF record? How about using the SPF dash (-all), or tilde (~all)? Which way is more common and better for deliverability? read more
Fun with data: DKIM selectors from spam
This may not be super scientific, but it is something I'm going to have fun with nonetheless. Let's take the last thirteen days worth of spam sent to spamtrap addresses in my Wombatmail spamtrap feed, which means somewhere around 63,000+ spam messages. What percentage of the mail is signed with DKIM authentication? About 44%. Of that 44% of ... read more
You should check out: Really Good Emails
A bonus article from the archives (Monday, February 24, 2020)
Fellow Director of Deliverability Jen Nespola Lantz reached out to me to share a link to Really Good Emails. read more
And that's all for now! Thanks for reading.

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Mailing address: 1154 W Lunt Ave, Chicago IL 60626. I am not a lawyer and this is not legal advice. Duh. All opinions are mine alone and do not necessarily represent the views of any group, company, organization or other person.